Do opinion polls predict or influence election results in any way? How should the results be read? Who has access to the results of the differing surveys? Can the findings be helpful to political parties in planning campaigns? Should opinion polls be banned for a period before elections? Aided by tables, graphs and incisive comment, the reader can find answers to these questions and thereby track the changing attitudes that have taken place in Ireland, North and South, since The Market Research Bureau of Ireland (MRBI) took its first polls 30 years ago. In a book full of recall, comment, criticism, anecdotes and surprises, Jack Jones shares his insight into this fascinating opinion-polled world - a world most of us only know when we open the door and are asked, In your opinion...