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Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, "Age of Propaganda" shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.… (plus d'informations)
Abordagem muito interessante e útil das temáticas relacionadas com a propaganda. Afinal, propaganda, publicidade, relações públicas, utilizam as mesmas técnicas de persuasão, a única diferença entre elas está nos objectivos. Esta abordagem do ponto de vista psicológico, quer da psicologia individual quer da psicologia social é muito esclarecedora, está escrita em linguagem acessível para leigos e parece bem fundamentada. Muitos destes capítulos merecem segunda leitura, pois incidem sobre temas importantes que carecem de melhor compreensão. Como os seus autores são psicólogos, abordaram o tema do ponto de vista da sua especialidade, o que além de ser inteiramente válido e ter resultado numa obra muito útil, apresenta a lacuna de ter dado pouca atenção à propaganda política não democrática. Ao capítulo dedicado ao nazismo devia ter sido acrescentado outro sobre o bolchevismo. Além disso, sendo os autores americanos, o livro assenta muito na realidade americana quer na sua peculiar democracia quer no seu excessivo liberalismo comercial. ( )
The author Anthony Pratkanis writes about the history of propaganda and the social psychology of why the tactics used to influence us (manipulate) works so well in influencing the decisions we make. The focus of the book is about how media, government, religion, corporations and individuals use propaganda, and devious persuasive techniques to manipulate the masses. He cites numerous studies that have been conducted that help explain how and why we are so easily persuaded. I don’t use this phrase often but this book truly opened my eyes and changed my entire way of thinking. ( )
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To the memory of my parents, Harry Aronson (1903 - 1950) and Dorothy Aronson (1901 - 1989) They had a wonderfully innocent, childlike trust that, in this country, almost everything they read (especially if it was between the covers of a book) was absolutely true. E. A.
To my son, Tony Pratkanis (born 1991) Chances are, he will grow up with a healthy skepticism but a regrettable cynicism about the truth of everything he reads, hears, and sees. A. R. P.
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Informations provenant du Partage des connaissances anglais.Modifiez pour passer à votre langue.
We are of different generations.
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Informations provenant du Partage des connaissances anglais.Modifiez pour passer à votre langue.
In large measure, the responsibility for raising Peitho's children is ours.
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, "Age of Propaganda" shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
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Como os seus autores são psicólogos, abordaram o tema do ponto de vista da sua especialidade, o que além de ser inteiramente válido e ter resultado numa obra muito útil, apresenta a lacuna de ter dado pouca atenção à propaganda política não democrática. Ao capítulo dedicado ao nazismo devia ter sido acrescentado outro sobre o bolchevismo. Além disso, sendo os autores americanos, o livro assenta muito na realidade americana quer na sua peculiar democracia quer no seu excessivo liberalismo comercial. (