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Chargement... Endorsed By Earhartpar Barbara Schultz
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Following her historic flight aboard the Friendship in 1928, Amelia Earhart became the most sought after celebrity to endorse products. She represented courage, independence, and the modern woman despite the fact that she simply crossed the ocean as a passenger. Her photogenic image and testimonials enhanced sales from automobiles to chocolate bars. In return, whether quid pro quo or cash payments, Amelia was able to finance her flying. The book also reflects the creativity of manufacturers during the 1930s to remain competitive - whether they built cars or published magazines. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingÉvaluationMoyenne: Pas d'évaluation.Est-ce vous ?Devenez un(e) auteur LibraryThing. |