Most of the lift-the-flap books we bought for our toddler show some major wear and tear twenty years later, but this one is practically pristine, evidence of how few times we returned to it.

It's pretty dull for adults, with no story and a tenuous color theme. The images on the flaps all match the page color, though they are not things that are always that color -- like blue boots or a pink teapot -- but the images under the flaps do not match the color. There is no association between the image on the flap and the one below, especially since there are little wheels to rotate the hidden images. Ostensibly the rotation keeps the book interesting as a hidden bug won't necessarily be in the same place each time as you search for that peekaboo moment with it.

I just don't know why I'd want to find the dumb bug. I mean is this just baby's first introduction to Russian Roulette? "Oops! You found a bug. You lose. Now we have to put the book away. Sorryyyyy."

How did the author manage to turn this into a series with over two dozen books? ( )