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Chargement... Dark Horse: How Challenger Companies Rise to Prominence (édition 2013)par Dan Mack
Information sur l'oeuvreDark Horse: How Challenger Companies Rise to Prominence par Dan Mack
Aucun Actuellement, il n'y a pas de discussions au sujet de ce livre.   Cette critique a été écrite dans le cadre des Critiques en avant-première de LibraryThing. ) Lakenvelder | Mar 20, 2014 |  Cette critique a été écrite dans le cadre des Critiques en avant-première de LibraryThing.Probably two points which did not allow me to give the book five stars rating are the following: I cannot say that the book is inspiring and easy reading, it is accurate, detailed and useful, but it was not easy for me to complete reading. Maybe some matherial seemed to be too detailed. On the other hand for some topics it would be interesting to learn more in more details not only that the companies do to reach their goals, but also how they do this - what medias and how they use to contact the customers, how they execute the information in order to take the right decisions, etc. To summarise, the book worth to be read, and many ideas from it will be very helpful in the business and life. ( ) SlonBaton | Feb 5, 2014 | Cette critique a été écrite dans le cadre des Critiques en avant-première de LibraryThing.This book would be most useful for companies that are offering a product (rather than a service), and in the sectors of health, beauty and wellness, as these areas are where most of the examples are located, although there are some good general principles too. It would also be of most benefit to the small-to-medium sized enterprise, rather than a very small or single-person business, as there’s information about recruiting and managing the appropriate staff and departments working together which wouldn’t be so directly relevant. It’s well laid out, in an easy to follow structure that is consistent across the chapters, and there is a good bibliography and references list to back everything up. I would recommend this to the CEO of a small company trying to hit above its weight, or to anyone in business (and in fact big businesses could learn much from this, too). (  ) LyzzyBee | Jan 28, 2014 | Cette critique a été écrite dans le cadre des Critiques en avant-première de LibraryThing.Some of the companies Mack extolls I've never heard of, and perhaps that's because I'm not one of the "rabid few" clients that maintain these fringe companies. Not a bad book at all, just slow at times. I'm not an entrepreneur, and that could be the problem. Perhaps someone more familiar with marketing and business would enjoy this more, it just wasn't what I expected. I'd like to thank the publisher and author for giving me this free copy in exchange for an honest review. (  ) kwskultety | Jan 26, 2014 | Cette critique a été écrite dans le cadre des Critiques en avant-première de LibraryThing.There are more than a dozen examples of such 'dark horse' companies. Sadly they all relate to the consumer packaged goods industry. And certainly the usual run-of-the-mill wisdoms that occur in every 'management book' like: Align to your customer! Be yourself! and so on .. Nevertheless: Give it a try and you will have several kickstarting moments ... ( ) viennamax | Jan 12, 2014 | aucune critique | ajouter une critique
In Dark Horse: How Challenger Companies Rise To Prominence, business veteran Dan Mack takes you inside the minds, hearts, and boardrooms of dark horse companies who winning big despite having the odds stacked against them. From the beloved Wiffle ball and bat to the highly stylized line of Method soap, and PURELL hand sanitizer, there is no shortage of dark horse companies to root for in the American business race today. Early Praise for DARK HORSE: "Dark Horse is an insightful look at companies who came out of nowhere to establish themselves as leaders... Dan Mack does a great job of telling their stories and combining his own experiences and has produced a must-read book for anyone who is inventing or re-inventing their business." Ken Martindale, President and COO, Rite Aid "We all have aspired to ride a dark horse, but this elusive creature has always been an unpredictable path to growth. Dan has handed us the playbook by breaking down for all of us how dark horses win and how you, too, can outrun your better resourced competitors and upset industries." Eric Ryan, co-founder, Method Home Inc. "Dark Horse offers a humane view of business and brand success that you're unlikely to find in any business school or MBA program. We love it when the underdog pulls into the lead and wins the race, don't we? If you dream of becoming the dark horse in your consumer product space, you need to read this book." Perry Marshall, author of Ultimate Guide to Google Adwords and 80/20 Sales and Marketing Aucune description trouvée dans une bibliothèque |
Critiques des anciens de LibraryThing en avant-premièreLe livre Dark Horse: How Challenger Companies Rise to Prominence de Dan Mack était disponible sur LibraryThing Early Reviewers.  Discussion en coursAucunCouvertures populaires
 Google Books — Chargement...GenresClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: (3.94)
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