Cliquer sur une vignette pour aller sur Google Books.
Chargement... Planning Your Internet Marketing Strategy: A Doctor Ebiz Guidepar Ralph F. Wilson
Aucun Chargement...
Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Aucune critique aucune critique | ajouter une critique
A top international authority on Web marketing and e-commerceprovides a sure-fire formula for developing a winning e-commercemarketing strategy One of the biggest reasons why so many Internet-based businessesfail isn't poor product or service, or technology failures, or evenlack of funding. As Internet marketing guru Ralph F. Wilsonexplains in this ground-breaking book, a preponderance ofe-business failures can be traced back to a lack of know- ledgeabout the Internet's full potential as a marketing and sales tool.With the help of case studies of outstanding e-business successesand failures, Wilson describes how to develop four, core e-businessmarketing competencies. Readers learn how to develop a USP, clarifygoals, and perform analysis and customer profiling. They also learnhow to perform product positioning; develop a balanced promotionalmix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of threepopular e-business publications read by 130,000 subscribers in 130countries: Web Marketing Today, Web Commerce Today, and DoctorEbiz. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucun
Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: Pas d'évaluation.Est-ce vous ?Devenez un(e) auteur LibraryThing. |