Featuring a new introduction by the author that considers the impact of technology & the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first & foremost consumer society. Considering the roles of demographic change, advances in transportation & communication, & corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke & Pepsi, Ford & GM, A&P & its rivals, & Sears & Montgomery Ward. "Valuable lessons for modern marketing executives."--Business Week "New & Improved can help us understand how to make American business great again."--Vice President Al Gore