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Chargement... Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future (édition 2012)par Jonah Sachs
Information sur l'oeuvreWinning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future par Jonah Sachs
   Aucun Actuellement, il n'y a pas de discussions au sujet de ce livre.  willszal | Jan 3, 2016 |    ) Cygnus555 | Oct 11, 2015 | I like the concept of the book and, in many ways, he was very smart to focus on the art of story telling through marketing messages. These now dominate our world. Shorter messages have dominated our world, and we have forgotten the art of writing, reading, the telling of, and the listening of a finely crafted story. This applies not only to the marketing messages we receive, but also to the books that are written. A deeper book would have looked beyond marketing messages, and would have looked beyond American shores for inspiration. It would have also looked into the art of story telling in other countries. Still, the book serves a great purpose, and this is something, for which we that thank Jonah. ( ) RajivC | Mar 20, 2014 | And, I guess this book has it. It describes the type of stories that make up advertising today. It is meant to be “how-to” book to help you define the story behind your brand. It talks about the negative approaches to story and the positive approaches. And, throughout it all, I just yawned. It is not that anything it says is necessarily wrong. In fact, there are some interesting approaches in here. However, the overall affect is far from awe-inspiring. I wanted a book that helped me understand story and learn more about how it impacts who we are. I got a book that talked about story, but did it with stories that, when they were all strung together, didn’t capture my attention and didn’t teach me all that much. (  ) figre | Dec 6, 2012 | ) PennyMck | Aug 14, 2014 | aucune critique | ajouter une critique
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz." -- publisher. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucunCouvertures populaires
 Google Books — Chargement...GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: (3.32)
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It’s a handbook about the most powerful shaping forces of our world: our myths. And we’ve hit a myth gap, where our old stories aren’t working anymore. It’s time that we shift from the strategy of inadequacy to empowerment. It’s up to us to develop new myths to lay the foundation for our future.
Or you could just call it a book on marketing.
I’d say that Bill Plotkin and Charles Eisenstein are strong allies of Jonah, working in complimentary fields. (