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Chargement... Purple Cow: Transform Your Business by Being Remarkable (édition 2007)par Seth Godin (Auteur)
Information sur l'oeuvreLa vache pourpre : Rendez votre marque, vos produits, votre entreprise remarquables ! par Seth Godin
   My List (232) Actuellement, il n'y a pas de discussions au sujet de ce livre.   vorefamily | Feb 22, 2024 |  1. Be Remarkable 2. Focus on the Innovators and Early Adopters Every day, consumers come face to face with a lot of boring stuff, a lot of brown cows, but you can bet they won't forget a Purple Cow. By building remarkable features into products (as opposed to thinking of marketing as just slapping some paint on top of the product or service) the idea is that the Innovators and Early Adopters (aka the "Sneezers") will essentially sell the product or service for you. It is therefore important to ensure that it is an easy sell for them. I found many of the examples to be a bit too US centric but the key points were still easy to comprehend. Whilst the message is very simple, this book provides some great motivational passion for creating products that stand out and make a difference. A recommended read. (  ) gianouts | Jul 5, 2023 | Seth Godin tells many short anecdotes where he explains how being remarkable can make one (person/company/product) a leader. It is mainly because of sneezers - people who are early adopters and really love exceptional things. If you get their attention, they will do a lot of initial marketing, so it is much better to ignore the majority at first and target this group. However Seth also talks that ironically in a lot of cases companies or products which started as Purple Cow and became market leaders then try to play safe, smooth rough edges and become dull. Don't be boring, stand out! ( ) Giedriusz | Oct 16, 2022 |  ) thewestwing | Aug 12, 2022 | - Good because it's easy to read. - Bad because it's like reading a series of blog articles--lots of repetition + harder to connect the ideas What it covers: • Understand how marketing has changed before, during and after the advertising era, and learn the new rules of marketing; • Learn about the adoption curve and how you can reach the mass-market by conquering a niche and finding “sneezers” to spread your “ideavirus”; • Find out how to start creating your Purple Cow, by exploring the edges, taking risks, going for short development cycles, using targeted marketing, finding people with otaku”, and stimulating your imagination through various examples and thought-provoking questions; and • Learn how to be a Purple Cow in your career. Book summary at: https://readingraphics.com/book-summary-purple-cow-seth-godin/ ( ) AngelaLamHF | May 28, 2022 | aucune critique | ajouter une critique
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. Aucune description trouvée dans une bibliothèque |
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 Google Books — Chargement...GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: (3.81)
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