World renowned author and speaker Zig Ziglar teaches timeless principles of leadership that can help you become a strong leader in any vocation. Not only that, he helps listeners develop a deeper understanding of success by understanding principles of achieving success in life and business. His advice includes a nine step program that details how to develop a winning attitude to help you achieve optimal success. A positive attitude is key to becoming a good leader and learning how to build people up in order to keep your business growing. Develop a positive outlook on failure, and understand why it is an event and not a person. The manner in which you treat people will pay rich dividends.