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Chargement... Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (édition 2004)par Norman M. Bradburn (Auteur)
Information sur l'oeuvreAsking questions par Norman M. Bradburn
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"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys."--Jacket. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)300.723Social sciences Social Sciences; Sociology and anthropology Social sciences Education And Research Social sciences--research Social sciences--descriptive researchClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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