Stross on how readers will discover books in future

shmjay shared this on my timeline on Facebook, and I think it deserves being reposted here:

http://www.antipope.org/charlie/blog-static/2013/10/polemic-how-readers-will-dis...

I wonder how accurate the prediction is. More than I would wish, I suspect.

Pretty silly, I think.

All of it, or what parts?

It's just silly. Spam and trojans are solveable problems, and least problemmatic in ebooks because ebook platforms will restrict what's possible and what's not.