Stephen Wendel
Auteur de Designing for Behavior Change: Applying Psychology and Behavioral Economics
A propos de l'auteur
Stephen Wendel leads the behavioral science team at Morningstar, conducting original research on financial behavior. Author of Designing for Behavior Change, Improving Employee Benefits, and Spiritual Design, Dr. Wendel founded the nonprofit Action Design Network to educate the public on how to afficher plus apply behavioral research to product development. afficher moins
Œuvres de Stephen Wendel
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Statistiques
- Œuvres
- 4
- Membres
- 87
- Popularité
- #211,168
- Évaluation
- 4.2
- Critiques
- 4
- ISBN
- 14
Stephen Wendel has developed an excellent and specific, detailed plan for designing products that will help people change their lives for the better. He identifies the target behavior, the new behavior and what is needed to make that happen. What sets this book apart is that he also examines obstacles to behavior change and develops methods to work around those obstacles. He also determines where to place that product to trigger its use. We of course see these items everywhere around us, e.g. runners wearing devices to measure physiological performance and thereby providing immediate, reinforcing feedback. Many of us have different apps on our tablets/laptops to trigger relaxation, better organization, and other behaviors. Wendel's plan is up-to-date or ahead of its time, personalized, and again, specific and detailed. Recommended for anyone looking for new ways to change their own or others' behavior. Wendel combines research knowledge with the latest technology for a whole product.
I received free copy of this book from the publisher.m… (plus d'informations)