Bill Tancer

Auteur de Click: What Millions of People Are Doing Online and Why it Matters

2 oeuvres 300 utilisateurs 13 critiques

A propos de l'auteur

Comprend les noms: Bill Tancer

Crédit image: John Burlinson

Œuvres de Bill Tancer

Populaires Récent

Click: What Millions of People Are Doing Online and Why it Matters (2008) 292 exemplaires

Everyone's a Critic: Winning Customers in a Review-Driven World (2014) 8 exemplaires

Explorateur d'oeuvres

Étiqueté

#145876 Little Free Library (1) $ Internet users - US - Psychology (1) 1-3-B (2) 11/16 (1) 2009 (5) A lire (9) Analyse (2) Bibliothèque (3) comunicación-Mobile (1) Donnée (5) En ligne (2) entreprise (8) Epreuve "Advanced Reader Copy" (4) Exploration de données (4) Google (3) history-computer-history (1) Hitwise (3) Internet (24) Livre audio (2) Lu (4) Marketing (8) Mesure d'audience sur Internet (2) Non lu (5) non-fiction (28) online research (3) Ordinateur (2) Ordinateurs (6) première édition (2) Psychologie (2) Recherche scientifique (3) Sciences économiques (2) search (2) search engines (3) Sociologie (4) Technologie (14) the-internets-and-technophilia (1) trends (4) Web (4) Web 2.0 (4) Web social (2)

Traduction des mots-clés activée

Partage des connaissances

Sexe: male
Études: University of Florida
Mercer University
Professions: market researcher

Membres

Critiques

Click : What Millions of People Are Doing Online and… par Bill Tancer

Market research using aggregated online behavior and illustrating principles of viral behavior described in Gladwell's _Tipping Point_. Interesting, fun to read, short. Detailed analysis of Tila Tequila as a "superconnector". Inventing your own Claritas PRIZM geodemographic market segmentation could become a fun party game. Am I bohemian mix? money and brains? or (not so) young digerati? It is so myers briggs.

Signalé

jennifergeran | 12 autres critiques | Dec 23, 2023 |

Click : what millions of people are doing online… par Bill Tancer

Interesting use of internet search data to learn what people really think and do.

Signalé

MrsBond | 12 autres critiques | Jun 27, 2023 |

Click: What Millions of People Are Doing Online and… par Bill Tancer

This was an interesting snapshot of the developing data interpretation scene at the end of the '00s, and smoothly written, although some of the conclusions Tancer came to about how drastically our society is changing didn't quite follow from his data and logical leaps.

Signalé

et.carole | 12 autres critiques | Jan 21, 2022 |

Click: What Millions of People Are Doing Online and… par Bill Tancer

Like the author, I have to admit that I love data. And this book describes a data-miner’s dream. The author has information about the searches made and websites visited by 10 million users (!) and has demographic information for about a quarter of them. Throughout the book, the author does a great job explaining the data processing behind his conclusions. He writes in an engaging tone and is clearly excited about his work. But what really kept me interested in this book were the cool connections and conclusions he could draw from people’s online behavior.

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Signalé

DoingDewey | 12 autres critiques | Jun 29, 2014 |

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