A propos de l'auteur
Œuvres de Barbara Smit
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud that Forever Changed the Business of… (2008) 81 exemplaires
The Heineken Story: The Remarkably Refreshing Tale of the Beer That Conquered the World (2014) 7 exemplaires
De overdracht 3 exemplaires
Étiqueté
Partage des connaissances
- Sexe
- female
- Nationalité
- Nederland
- Professions
- journalist
Membres
Critiques
This is well-written history of the Adidas company is a delight to read. It provides a great overview of the history of sports marketing.
She lost gas at the end. Too many characters, too thinly sketched, over too long a time period. One of those books I kept hoping would get better.
Prix et récompenses
Statistiques
- Œuvres
- 8
- Membres
- 155
- Popularité
- #135,097
- Évaluation
- 3.5
- Critiques
- 3
- ISBN
- 19
- Langues
- 4
The middle of the story was okay. It got a little confusing for me with all the children and children of children and trying to remember which ones went with which family. There were a lot of machinations to get contracts and other things that probably weren't so legal.
The end of the story of Puma was sad and of Adidas even sadder. But by the end of the book, I almost didn't care anymore what happened to Adidas. No, make that I didn't care about what happened to Adidas.… (plus d'informations)