Clara Shih

Many companies actively use online social networks such as MySpace, Facebook, Friendster, and LinkedIn to increase sales, improve public relations, gain market research data, reach customers, offer technical support, find new employees, etc.. Online social networking draws countless mainstream consumers. If you want to reach this group of consumers, then I recommend that you read this book by Clara Shih. Clare Shih details online social networking and even explains how you might make some money with it. One downside to this book is that it does not warn you about the risks of Facebook applications. There is harmful garbage among the Facebook applications that (if not properly understood) also affects the amount of trust visitors could have in your activities.
While Clara Shih's writing / presentation style is average (not very charismatic), the ideas she presents are very applicable. This is a book worth reading if you have a business and want to use the Internet to support your business activities.… (plus d'informations)

Text full of ideas, is a pratical guide to socials networks. Easily to reading, almost all of aspects of Facebook are treated in clear manner. Examples are numerous, most of attention is centrated to business side. With explaination of many types of application, I can understand every aspect, as privacy, word of mouth marketing, timing & degrees of appreciation of people for personal page as business page. I believe that this is the future, & if someone reject, it only need a explanation step by step,because many youngers generation around the world goes in this direction, that is a flat organization of world without hierarchy, sure for communication.… (plus d'informations)