Steve Rivkin
Auteur de The Making of a Name: The Inside Story of the Brands We Buy
Œuvres de Steve Rivkin
Oeuvres associées
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (1998) — Auteur — 135 exemplaires
The New Positioning: The Latest on the World's #1 Business Strategy (1995) — Auteur — 106 exemplaires
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (2009) — Auteur — 19 exemplaires
Étiqueté
Partage des connaissances
- Nom canonique
- Rivkin, Steve
- Sexe
- male
- Professions
- consultant (marketing and communications)
speaker
Membres
Critiques
The Making of a Name: The Inside Story of the… par Steve Rivkin
Everything you've ever and never wanted to know about choosing a business or product name and what the effect of the name will have on possible clients or buyers. Interesting but very focused on a specific readership, which wasn't really me.
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Auteurs associés
Statistiques
- Œuvres
- 2
- Aussi par
- 4
- Membres
- 40
- Popularité
- #370,100
- Évaluation
- 3.2
- Critiques
- 1
- ISBN
- 5