Erik Qualman
Auteur de Socialnomics: How Social Media Transforms the Way We Live and Do Business
A propos de l'auteur
Erik Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influences and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media afficher plus outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo. Yet, he may be best known for writing and producing the world's most watched social media video. afficher moins
Œuvres de Erik Qualman
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Statistiques
- Œuvres
- 11
- Membres
- 330
- Popularité
- #71,937
- Évaluation
- 3.0
- Critiques
- 13
- ISBN
- 30
- Langues
- 5
I was surprised that a book published in 2009 on social media would have so much still relevant, but this did, even though the players have changed (MySpace gone, Snapface and Instachat here). People want to know what the majority is doing, businesses need to use social media to survive, social media can effect change (look at Arab Spring and US elections - Obama cited, and the other numbingly unforeseen), social media as product referral and marketing shift, "transparency" may become a norm whether wanted or not (the ubiquity of phone cameras was only beginning in 2008-9)...
And an inconsequential observation - I had no idea Hulu was so big back in 2009. Huh.
Good read, quick, and not as dated as it could be.… (plus d'informations)