A propos de l'auteur
"Adam Morgan's brand advice is among the most practical and useful there is. My team is responsible for helping drive the success of brands like Axe and Degree deodorant in the United States, and Eating the Big Fish has shaped our thinking, driven our teams to adopt 'Challenger' behavior, and afficher plus helped us dramatically grow our market share." -Kevin George, Vice President and General Manager, Unilever United States afficher moins
Œuvres de Adam Morgan
(Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders) By Morgan, Adam (Author) Hardcover on… (1998) 143 exemplaires
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business (2015) 66 exemplaires
Oeuvres associées
Étiqueté
Partage des connaissances
- Sexe
- male
Membres
Critiques
Vous aimerez peut-être aussi
Auteurs associés
Statistiques
- Œuvres
- 6
- Aussi par
- 3
- Membres
- 250
- Popularité
- #91,401
- Évaluation
- 3.9
- Critiques
- 3
- ISBN
- 22
- Langues
- 1