Martin Lindstrom (1) (1970–)
Auteur de Buyology: Truth and Lies About Why We Buy
Pour les autres auteurs qui s'appellent Martin Lindstrom, voyez la page de désambigüisation.
A propos de l'auteur
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, afficher plus Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency. afficher moins
Crédit image: Martin Lindstrom. Photo by Luc Van Braekel.
Œuvres de Martin Lindstrom
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (2011) 324 exemplaires
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (2005) 166 exemplaires
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands (2003) 59 exemplaires
This is Your Buyology 1 exemplaire
Étiqueté
Partage des connaissances
- Date de naissance
- 1970
- Sexe
- male
- Nationalité
- Denmark
- Courte biographie
- MARTIN LINDSTROM, is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including USA TODAY, Fortune, and The Washington Post, and his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. His five books on branding have been translated into twenty-five languages.
Membres
Critiques
Small Data: The Tiny Clues That Uncover Huge Trends par Martin Lindstrom
Big data doesn't explain the causation, it just correlates disparate data markers/attributes. Big Data doesn't explain the emotional aspects of "transactions". Martin explains how a seemingly trivial/absurd piece of information can provide insights into a collective psyche of the individuals. Very Interesting books. But some of ideas seem too farfetched, I should rather say little too outlandish.
Interesting, but anecdotes and MRIs and studies done on groups of people only numbering in the teens at best is not science. This book was backed up by pop psychology and pseudoscience at best.
Stimulating and thought provoking, about how brands affect and effect your life. I think I am pretty immune to the type of brand-washing that this book describes, but I admit a certain weakness for Guess jeans and Dr Pepper. Especially scary is the chapter on data mining, where your every move is monitored and your information sold to companies that will try to sell you their product based on your preferences. Makes me think twice before "liking" something on FaceBook again.
Definitely a must read for anyone who has ever shopped or bought anything.… (plus d'informations)
Definitely a must read for anyone who has ever shopped or bought anything.… (plus d'informations)
“Still, nothing is as wildly age-inappropriate as a toy that Tesco, the UK retailer, released in 2006: the Peekaboo Pole Dancing Kit, a pole-dancing play set marketed to females under ten—as something that will help them “unleash the sex kitten inside.”
This is the most disturbing example of marketing gone to a gross extreme in this book, but it’s far from the only one. Lindstrom tells the story of how marketing takes advantage of understanding the brain to push your buttons and sell products. He starts with research indicating that you can start to form brand attachments by babies in utero and continues with efforts grooming kids into perfect little customers, and influencers of parent purchases, before getting into how they target adults.
Then, while this book is about a decade old at this point, he starts to discuss all the ways big companies are tracking you with technology. Many more people are aware of some of the ways big data is used for advertising now, but it’s likely you’ll learn things about how deep those tentacles go reading this book as well, even though it’s starting to slow its age a little.
Finally, he discusses an experiment where he set up a family in a new neighborhood to test the efficacy of guerrilla word of mouth marketing to friends and neighbors. This also serves to demonstrate why astroturfing is such big business in the tech driven world of today.
As it’s partly driven by his personal involvement in the industry, not every claim is sourced to academic research, but a decent bit is. For additional science backed information on the subject, Influence or Presuasion by Robert Cialdini are the way to go, but Lindstrom’s insider perspective is worth reading as well.
Very good book. You’ll find it disturbing, but knowing is the only way to protect yourself from manipulation.… (plus d'informations)
This is the most disturbing example of marketing gone to a gross extreme in this book, but it’s far from the only one. Lindstrom tells the story of how marketing takes advantage of understanding the brain to push your buttons and sell products. He starts with research indicating that you can start to form brand attachments by babies in utero and continues with efforts grooming kids into perfect little customers, and influencers of parent purchases, before getting into how they target adults.
Then, while this book is about a decade old at this point, he starts to discuss all the ways big companies are tracking you with technology. Many more people are aware of some of the ways big data is used for advertising now, but it’s likely you’ll learn things about how deep those tentacles go reading this book as well, even though it’s starting to slow its age a little.
Finally, he discusses an experiment where he set up a family in a new neighborhood to test the efficacy of guerrilla word of mouth marketing to friends and neighbors. This also serves to demonstrate why astroturfing is such big business in the tech driven world of today.
As it’s partly driven by his personal involvement in the industry, not every claim is sourced to academic research, but a decent bit is. For additional science backed information on the subject, Influence or Presuasion by Robert Cialdini are the way to go, but Lindstrom’s insider perspective is worth reading as well.
Very good book. You’ll find it disturbing, but knowing is the only way to protect yourself from manipulation.… (plus d'informations)
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Statistiques
- Œuvres
- 8
- Membres
- 1,656
- Popularité
- #15,516
- Évaluation
- 3.3
- Critiques
- 65
- ISBN
- 112
- Langues
- 14