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2 oeuvres 178 utilisateurs 6 critiques

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Œuvres de Mitch Joel

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Mitch Joel is President of Twist Image, an award-winning Digital Marketing agency with offices in Montreal and Toronto.

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This must have been a groundbreaking material in 2009 when it came out. Social media, tools, and technology have tremendously changed since, but the main message of the book aged surprisingly well. Branding, connectedness, valuable content - as valid as ever, all the rest is more of history museum trip. A decade in tech is ages in human years ;)
 
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sperzdechly | 4 autres critiques | Oct 8, 2020 |
Digital technology and the Internet have changed American business from top to bottom (what else is new?). What can you, or your company, do to survive in this new landscape? This book gives some answers.

If your company doesn't already have a social media presence, forget about hiring some college kids to create one, while the rest of the company continues with its 20th century mentality. The entire company has to embrace social media, starting with the CEO. Most companies assume that they know who their customers are. Do some research, and find out for sure.

There are ways to measure, for instance, who visits your website, what pages they click on, and how long they stay. If your company is not already up to its eyeballs in analyzing such data, you are missing out on a lot of potentially useful information.

When you are talking to your customers, ask them how they stay connected. It's not a case of web or mobile or tablets being most important, but whatever screen the customer is using now. How can you make your customer's lives easier?

This book also looks at how individuals can thrive in this new landscape. It is very rare for a person to, for instance, grow up wanting to get into marketing, and then spend their entire career in marketing. It's even more unlikely for it to happen at one company. You career path is going to resemble a squiggly line. Embrace the squiggle.

As much as possible, get rid of cubicles and internal walls at your company. Encourage collaboration between different parts of your company. Such collaboration may create the new must have "killer app." The office itself is becoming less of a requirement, as it is now possible for a person's "office" to be anywhere they can use their laptop, tablet or smart phone.

Many books have been written about the new digital world. This one belongs high on the list. It is easy to read, and is full of information for employers and employees.
… (plus d'informations)
 
Signalé
plappen | Aug 20, 2013 |
After having seen Mitch Joel speak at a local event, I really wanted to love this book. As it is, the book and I decided to settle for just being friends. The best things about the book are the tactical tips for how to get more engaged with social media. Some are concrete ("Make a list of ten top bloggers in your field to engage with") and others are a bit loopy ("Host a Geek Dinner!") But to get to the tips you have to slog through an overly long litany of social bromides. (I know, I know..."Be Genuine!") It's at its worst when Joel start quoting other smart, shaven headed hipsters (Seth Godin, Chris Anderson) and you realize you've gone down a rabbit hole of pop marketing wisdom. I would have loved "Six Pixels" at a third the size.… (plus d'informations)
 
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UpstreamGroup | 4 autres critiques | May 20, 2011 |
I didn't learn a huge amount from this book, although I found myself nodding a lot as I read. It articulated a lot of thoughts that I shared, even though I might not have formulated them clearly in my mind before.

I think the biggest value of the book might be as a means of helping to convince a reluctant manager of the value of engaging in social media. With me, it was preaching to the converted. I'd be interested to see the reaction of a social media cynic to it - I'm not convinced that the arguments for engagement were strong enough to turn a non-believer around.

Although it is aimed at businesses, I would say that people working in non-profit sectors could also gain something from this book, if they're not already very familiar with the subject matter.

There was a lot of 'me, me, me' in it. I know the guy was talking about personal branding and the importance of getting your name out there, but his name (and that of his company) appeared so often in the text that I began to get irritated. Isn't having them on the cover enough?
… (plus d'informations)
 
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AJBraithwaite | 4 autres critiques | Dec 20, 2010 |

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Statistiques

Œuvres
2
Membres
178
Popularité
#120,889
Évaluation
½ 3.7
Critiques
6
ISBN
17
Langues
1

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