Joseph Jaffe (1)

Auteur de Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Pour les autres auteurs qui s'appellent Joseph Jaffe, voyez la page de désambigüisation.

5 oeuvres 157 utilisateurs 2 critiques

A propos de l'auteur

Joseph Jaffe is President and founder of jaffe, LLC

Œuvres de Joseph Jaffe

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (2005) 59 exemplaires

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership (2007) 49 exemplaires

Flip the Funnel: How to Use Existing Customers to Gain New Ones (2010) 38 exemplaires

Z.E.R.O.: Zero Paid Media as the New Marketing Model (2013) 8 exemplaires

Built to Suck: The Inevitable Demise of the Corporation...and How to Save It? (2019) 3 exemplaires

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Critiques

Join the Conversation: How to Engage Market… par Joseph Jaffe

The book starts as a discussion written in a casual blog-like style, giving examples but often expecting the reader to already be familiar with some of the concepts covered. The real "meat" of the book is in the last third, where Jaffe explores sophisticated systems for introducing conversation with consumers into an organization's marketing plan.

Signalé

crosbyc | Jul 23, 2008 |

Life After the 30-Second Spot: Energize Your Brand… par Joseph Jaffe

Adverteren zal de volgende vijf jaar meer dan ooit veranderen. Jaffe's boek met scherpe kantjes. voor iedereen die denkt dat oude marketingformules nog steeds van toepassing zijn, is dit boek over nieuwe marketing verplichte literatuur.

Signalé

memori | Mar 21, 2007 |

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