Stephen Brown (1)
Auteur de The Marketing Code
Pour les autres auteurs qui s'appellent Stephen Brown, voyez la page de désambigüisation.
A propos de l'auteur
Stephen Brown is Professor of Marketing Research at the University of Ulster, Northern Ireland
Œuvres de Stephen Brown
Fail better! stumbling to success in sales & marketing ; 25 remarkable renegades show how (2008) 6 exemplaires
Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research) (2006) 4 exemplaires
Imagining Marketing: Art, Aesthetics and the Avant-Garde (Routledge Interpretive Marketing Research Series.) (2001) 3 exemplaires
Étiqueté
Partage des connaissances
Il n’existe pas encore de données Common Knowledge pour cet auteur. Vous pouvez aider.
Membres
Critiques
Wizard!: Harry Potter's Brand Magic (Great Brand… par Stephen Brown
Boy, what a mess of a book. A jumbled, repetitive, hodge-podge of "Harry Potter" as a marketing tour de force. Interesting for that.
Is this a brilliant pastiche or just astonishingly bad? It's either the work of a satirical genius, or one of the worst books ever written. Makes Dan Brown read like Anthony Trollope. Like listening to starter week at a creative writing course for TEFL students. As for insights into Marketing - well, no wonder the discipline enjoys a 'mixed' reputation if this is a representative voice. Woeful.
Vous aimerez peut-être aussi
Auteurs associés
Statistiques
- Œuvres
- 14
- Membres
- 99
- Popularité
- #191,538
- Évaluation
- 3.5
- Critiques
- 2
- ISBN
- 121
- Langues
- 8