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Edwin E. Bobrow

Auteur de Complete Idiot's Guide to New Product Development (The Complete Idiot's Guide)

6 oeuvres 36 utilisateurs 1 Critiques

A propos de l'auteur

Edwin E. Bobrow, CMC is President of Bobrow Consulting Group, Inc., a 28-year-old management consulting company. He is the author of Selling the Volume Retailer: A Practical Plan for Success, Marketing Through Manufacturers Agents, How to Make Big Money as an Independent Sales Agent, and How to afficher plus Sell Your Way Into Your Own Business...with Little or No Capital. afficher moins

Comprend les noms: Edwin Bobrow, BOBROW EDWIN E.

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Complete Idiot's Guide to New Product Development… par Edwin Bobrow
"You're no idiot, of course. You know a good idea when you hear one, appreciate the value of market research, and recognize the importance of innovation in today's competitive marketplace. But when it comes to the nuts and bolts of new product development, you feel like you need to go back to school.
Get out of the classroom! The Complete Idiot's Guide to New Product Development helps you make your creative ideas work for you. Feel confident about researching the market, building your business case, and distributing your product. In this Complete Idiot's Guide you get:-
-- Idiot-proof steps for generating new product ideas.
-- Expert advice on naming your new product and protecting that name.
-- Easy-to-follow strategies for screening new product ideas, developing a prototype, market testing your new product, and reducing potential risks.
-- Tips, definitions, and warnings to help you along the way."… (plus d'informations)
 
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rajendran | Jun 25, 2006 |
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Statistiques

Œuvres
6
Membres
36
Popularité
#397,831
Évaluation
2.0
Critiques
1
ISBN
9
Langues
1