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77 oeuvres 2,143 utilisateurs 11 critiques

A propos de l'auteur

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of one hundred books and has appeared on CNBC and CBS's Hardcopy. He lives in Montville, New Jersey.

Œuvres de Robert W. Bly

The Ultimate Star Trek Quiz Book (1994) — Auteur — 61 exemplaires
Write More, Sell More (1998) 26 exemplaires
88 Money-Making Writing Jobs (2009) 23 exemplaires
The White Paper Marketing Handbook (2006) 16 exemplaires
Advertising Manager's Handbook (1993) 10 exemplaires
Persuasive Presentations (2008) 10 exemplaires
A Dictionary of Computer Words (1983) 4 exemplaires
Ronald's Dumb Computer (1983) 4 exemplaires
Bly on Direct Marketing (2006) 1 exemplaire

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Critiques

The book is aimed mainly at freelance How-To writers but anyone interested in producing information products can learn a few things. The writer covers quite a bit of ground including two particularly good chapters on producing your first ebook and contracting speaking engagements. He also offers insight into pricing strategies; a few points were counterintuitive but make sense now. Across the various types of media, you learn how to tighten the content for your market, the levels of content needed and steps and processes to quickly produce content. Bly even takes time to make a correlation between content, adult learning style and the best publishing medium.

It's unlikely that anyone would attempt to create all of the information products covered but it's a great book to keep around as a reference as you add new products to your mix.
… (plus d'informations)
 
Signalé
pmtracy | Dec 17, 2019 |
Nicely organized and concise. Each job gets a couple of pages wherein Bly explains what it entails, what you can expect to be paid, and what your first steps should be. He covers a wide range of things (bumper stickers and t-shirts to novel-writing) and brings up a lot of possibilities you might not think of on your own.

The book is organized and indexed so you don't need to read sections you're not interested in to pick up vital information, which is helpful. It's not terribly in depth, but makes a good jumping-off point. As a number of the reviews on Amazon point out, any book about job-hunting right now is nearly obsolete before it hits shelves, but this one isn't too bad.… (plus d'informations)
 
Signalé
upstairsgirl | May 14, 2010 |
Worth re-reading on topics: writing brochures and other sales materials, and others.
 
Signalé
oklimova | 2 autres critiques | Apr 24, 2010 |

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Statistiques

Œuvres
77
Membres
2,143
Popularité
#12,002
Évaluation
½ 3.5
Critiques
11
ISBN
161
Langues
2

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