Alexandra Black

DK has designed a basic business book that is both interesting and fun to read. This is the exact opposite of the boring text books that I remember from my business classes.

Business principles are broken down into an easy to understand format using charts, illustrations, infographics, and concise explanations. Pages are filled with interesting facts and statistics which are arranged in side bars, boxes, and headings. Every page is in full-color and brightly illustrated. This format makes it much easier to grasp a concept and is perfect for the visual learner.

The book is divided into four main sections—a general overview of how companies work, finance, sales and marketing, and operations and production—along with many subsections plus a handy index at the end for easy reference.

Whether one is just starting out in the business world, is in need of an easy to understand reference book, or just wants to know more about how things work, this book is a great choice to have on your shelf.… (plus d'informations)

"How Business Works" provides a comprehensive overview of business in a graphic format. The brightly colored graphics printed on heavy, glossy paper inform readers of business terms, concepts, and processes. Information is provided in easily understood language. Definitions are succinct. Processes are attractively mapped. Don’t be fooled by the simple graphics. The text covers a wide range of topics in surprising detail. The book is not likely to bring business success as the subtitle suggests, but it will provide any interested reader with a basic understanding of the many aspects of business.… (plus d'informations)