Leonard L. Berry
Auteur de Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
A propos de l'auteur
Leonard L. Berry holds the JCPenney Chair of Retailing Studies, and is Professor of Marketing and Director of the Center for Retailing Studies, at Texas AandM University. A former national president of the American Marketing Association, he is author of On Great Service and coauthor of Marketing afficher plus Services and Delivering Quality Service, published by The Free Press. Dr. Berry received the 1996 Career Contributions to Services Marketing Award from the American Marketing Association. afficher moins
Œuvres de Leonard L. Berry
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success (1999) 124 exemplaires
Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations (2008) 108 exemplaires
The Old Pillars of New Retailing 1 exemplaire
Oeuvres associées
Harvard Business Review on Customer Relationship Management (2002) — Contributeur, quelques éditions — 30 exemplaires
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- Sexe
- male
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Statistiques
- Œuvres
- 9
- Aussi par
- 1
- Membres
- 299
- Popularité
- #78,483
- Évaluation
- 4.2
- Critiques
- 3
- ISBN
- 19
- Langues
- 2
- Favoris
- 1