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9+ oeuvres 299 utilisateurs 3 critiques 1 Favoris

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Leonard L. Berry holds the JCPenney Chair of Retailing Studies, and is Professor of Marketing and Director of the Center for Retailing Studies, at Texas AandM University. A former national president of the American Marketing Association, he is author of On Great Service and coauthor of Marketing afficher plus Services and Delivering Quality Service, published by The Free Press. Dr. Berry received the 1996 Career Contributions to Services Marketing Award from the American Marketing Association. afficher moins

Œuvres de Leonard L. Berry

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Harvard Business Review on Customer Relationship Management (2002) — Contributeur, quelques éditions30 exemplaires

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Rarely do you get a chance to look inside a healthcare institution and see how it works; yet you get that opportunity with this book. Think twice before you say this is a lot of hype and hyperbole, since there are too many stories that back up the foundations of the book. I have experienced Mayo over the past 20 years as an outsider, as a patient but never as an employee and from my perspective, I find this book faithful to the facts. Mayo is an amazing place, so relax and enjoy learning about a great institution. The book is well written with stories and summaries that keep the management principles in focus. Whatever you do don't cheat and read the last chapter first.… (plus d'informations)
 
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Semaj666 | 1 autre critique | Aug 4, 2008 |
I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com.
Cet avis a été signalé par plusieurs utilisateurs comme abusant des conditions d'utilisation et n'est plus affiché (show).
 
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toddsattersten | May 8, 2009 |

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Œuvres
9
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1
Membres
299
Popularité
#78,483
Évaluation
4.2
Critiques
3
ISBN
19
Langues
2
Favoris
1

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