Bo Bergström

Everything communicates. Certainly a cliché, but also the cornerstone for a whole range of professions in the media fields. This book is a very well crafted introduction to communication through news, advertising and profiling. It covers the full spectrum from storytelling and strategy to text, image, form, color and sound. Moreover, the author manages to treat a multitude of media channels – print, TV, radio, web, and so on – in a coherent way. I am expecting an increasing number of interaction designers to start collaborating with the media industry. This book introduces the language and craft skills of media professionals in an accessible and appetizing way, and thus should help the ixd/media collaboration off to a flying start.… (plus d'informations)