Jonah Berger (1)
Auteur de Contagious: Why Things Catch On
Pour les autres auteurs qui s'appellent Jonah Berger, voyez la page de désambigüisation.
A propos de l'auteur
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible afficher plus Influence:The Hidden Forces That Shape Behavior. (Bowker Author Biography) afficher moins
Œuvres de Jonah Berger
Étiqueté
Partage des connaissances
- Sexe
- male
- Nationalité
- USA
- Lieux de résidence
- Philadelphia, Pennsylvania, USA
- Professions
- assistant professor (marketing ∙ Wharton School)
- Organisations
- Wharton School
Membres
Critiques
Contagious: Why Things Catch On par Jonah Berger
pick up from page 61
This book was just okay. There are some interesting facts that could be shared at a party but overall, the book seemed superficial. It's nice to know about mimicry and some basic sociological trends, but the "why" of the behavior remains unanswered. There is a lot of descriptive research and survey analysis but I felt that the book stopped short of much indepth exploration.
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy.… (plus d'informations)
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy.… (plus d'informations)
So lightweight it is barely there. No analysis here,only stories. Takes minutes to read and then you are still hungry.
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Statistiques
- Œuvres
- 4
- Membres
- 1,484
- Popularité
- #17,305
- Évaluation
- 3.8
- Critiques
- 43
- ISBN
- 61
- Langues
- 8
- Favoris
- 1