Michael J. Baker
Auteur de The Marketing Book
A propos de l'auteur
Michael J. Baker is Emeritus Professor of Marketing at the University of Strathclyde. Mike Saren is Professor of Marketing at the University of Leicester.
Œuvres de Michael J. Baker
Business and Management Research: How to Complete Your Research Project Successfully (2003) 2 exemplaires
Marketing: Critical Perspectives on Business and Management: 001 (Critical Perspectives on Marketing Management) (2001) 1 exemplaire
Iebm Encyclopedia of Marketing (International Encyclopedia of Business and Management (IEBM)) (1999) 1 exemplaire
Administração de Marketing Um livro inovador e definitivo para estudantes e profissionais (Tradução da 5ª… (2004) 1 exemplaire
The marketing book. 4th edition 1 exemplaire
Étiqueté
Partage des connaissances
- Nom légal
- Baker, Michael John
- Date de naissance
- 1940
- Sexe
- male
Membres
Critiques
The Strategic Marketing Plan Audit par Michael Baker
It's now available as an ebook on the CSP portal http://csp.pdn.ipublishcentral.com/product/strategic-marketing-plan-audit
Statistiques
- Œuvres
- 26
- Membres
- 107
- Popularité
- #180,615
- Évaluation
- 1.0
- Critiques
- 1
- ISBN
- 94
- Langues
- 1