This guide provides students with invaluable first-hand guidance on how to impress university admissions tutors and create a winning Personal Statement. The personal statement can be the most challenging section on the UCAS application form so this book takes a fresh look at how students can make the most of their university or college application, teaching them how to successfully sell themselves for the first time. With an unrivalled depth of information - based on original, first-hand research carried out among Admissions Tutors - it includes insider tips on what Admissions Tutors are really looking for, common mistakes to avoid, and what NOT to write, as well as subject-specific advice for all the main degree disciplines. Divulging exactly what admissions tutors are really looking for, the authors uniquely recognise that different subjects require different approaches, and have created an important new book in this crowded field. This book will guide applicants through the process of putting together a great personal statement, that sensibly conveys their skills and that will help them to win a place at the university of their choice.