Chronicling the radical changes in Scotland’s bookselling industry during the course of the 20th century, this lively compilation provides firsthand accounts of key and representative figures in the Scottish book trade. Detailing the creation of more attractive shop interiors to replace the gloomy cathedrals of the pre#150;World War II era, the increase in the specialization of outlets, the growth of chains, and the importance of mass media in the promotion of books, this record examines the book trade through the lenses of history and culture. A balanced blend of anecdote and analysis, this is the first comprehensive insight into the nature of the trade and the radical changes it has been through in the past 80 years.