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Chargement... Effektiv visuell kommunikation: om nyheter, reklam och profilering i vår visuella kultur (1999)par Bo Bergström
Information sur l'oeuvreEssentials of Visual Communication par Bo Bergström (1999)
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Everything communicates. Certainly a cliché, but also the cornerstone for a whole range of professions in the media fields. This book is a very well crafted introduction to communication through news, advertising and profiling. It covers the full spectrum from storytelling and strategy to text, image, form, color and sound. Moreover, the author manages to treat a multitude of media channels – print, TV, radio, web, and so on – in a coherent way. I am expecting an increasing number of interaction designers to start collaborating with the media industry. This book introduces the language and craft skills of media professionals in an accessible and appetizing way, and thus should help the ixd/media collaboration off to a flying start. aucune critique | ajouter une critique
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)741.6The arts Graphic arts and decorative arts Drawing & drawings Graphic design, illustration, commercial artClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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