Abstract: The importance of non-verbal communication and the power of visual projection are demonstrated in this guide to developing a professional image. The two components of non-verbal communication that are discussed are wardrobe and body language. Wardrobe includes clothing, accessories, make-up, hair and skin care, and grooming. Recommendations are given for dressing appropriately to suit variables such as type of industry, business occasion , audience, climate, and region. Advantages of "classic" dressing are listed. Shopping tips on clothing color, fabric, and style are described. Aspects of body language include making entrances, shaking hands, making eye contact, and positioning the body. Suggestions are given for using body language effectively in a business setting. The rules of corporate etiquette are described. The interview image is discussed and specific suggestions are made for making a good first impression. Tips for presenting a particular image at "special" business functions are given. Additional features include wardrobe inventories for men and women that can be used to develop new clothing combinations and assess future wardrobe needs. (AJ).