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Chargement... Language and the Market Society: Critical Reflections on Discourse and Dominance (Routledge Critical Studies in Discourse) (édition 2013)par Gerlinde Mautner (Auteur)
Information sur l'oeuvreLanguage and the market society : critical reflections on discourse and dominance par Gerlinde Mautner
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Language plays a central role in creating and sustaining the market society--a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The social domains affected include education, politics and religion. Around the world, government departments have re-defined themselves as service providers; universities produce graduates; job seekers are asked to package themselves more effectively, and there are consultants specializing in church marketing. And as individuals, too, we are supposed to brand ourselves, sell ourselves and strategically manage our personal relationships. Through an intricate dialectic, such patterns of linguistic choices reinforce the social structures that shape them, further consolidating the marketization process. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)306.44Social sciences Social Sciences; Sociology and anthropology Culture and Institutions Specific aspects of culture LanguageClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: Pas d'évaluation.Est-ce vous ?Devenez un(e) auteur LibraryThing. |