Book 3 of 3 in the C.M.L. U.S. Army PSYOP series. Discover how to execute successful psychological warfare - PSYWAR - operations at the tactical level. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication! Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions. This is book 3 of 3 in the C.M.L. U.S. Army PSYOP series, which is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level. Also available: PSYOP Book 1: Psychological Operations Handbook (ISBN: 978-1-949117-08-0, FM 3-05.30) covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general appreciation for PSYOP potential and value. PSYOP Book 2: Implementing Psychological Operations (ISBN: 978-1-949117-09-7, FM 3-05.301) builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level. "There are but two powers in the world, the sword and the mind. In the long run the sword is always beaten by the mind" (Napoleon Bonaparte).