Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. Students, if interested in purchasing this title with MyBCommLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Business Communication Essentials introduces you to the fundamental principles of business communication and gives you the opportunity to develop your communication skills. You'll discover how business communication differs from personal and social communication, and you'll see how today's companies are using blogs, social networks, podcasts, virtual worlds, wikis, and other technologies.   Business Communication Essentials offers you the opportunity to practise communication skills that will help you get jobs and be promoted in today's workplace. The new fifth Canadian edition is student-friendly and features the most extensive end-of-chapter activities available,  including questions, exercises, assignments, and cases. If you would like to purchase both the physical text and MyBCommLab, search for:   0133948218 / 9780133948219 Business Communication Essentials, Fourth Canadian Edition Plus NEW MyLab Business Communication with Pearson eText -- Access Card Package   Package consists of:   0133508706 / 9780133508703 Business Communication Essentials, Fourth Canadian Edition 0133903966 / 9780133903966 NEW MyLab Business Communication with Pearson eText -- Valuepack Access Card -- for Business Communication Essentials, Fourth Canadian Edition