'Cold reading' is a term normally associated with the psychic industry. It basically means 'how to talk to people so you sound psychic'. This book explains how to apply cold reading psychology to business and professional communications. CRFB delivers several practical business benefits. Among other things, it's the fastest, easiest way to build rapport, establish credibility, foster trust and create persuasive messages. Although anyone can use CRFB, it is particularly useful if you work for yourself and are trying to build or grow your business.