Wildlife Aid's Simon Cowell and his staff deal with more than 12,000 wildlife incidents each year. From a hedgehog trapped in a freezer, to a little owl colliding with a 17-ton lorry, there are not many rescue situations that he has not had to deal with. Wildlife Aid is Britain's leading wildlife rehabilitation center and, as such, has become the subject of the enormously successful television series Wildlife SOS. Having aired for more than eight years, it is adored by both adults and children for its educational information, its heartwarming rescue stories and of course for its down-to-earth humor. As Simon himself says, "Being bitten by badgers, kicked by deer and 'taloned' by owls is all in a day's work, but it still really hurts!"