People who know how to harness their own creative juices can tap into their creativity and believe in the vast powers of their own ideas will become successful in virtually everything they do. Just as we learn other skills -- to read, to write, and to do math -- it is necessary to train ourselves to properly harness the power of our brains in order to think originally, brainstorm, and utilize that huge creative power. No matter what you do for a living or where your personal interests lie, you can become more successful and achieve greater heights if you're willing to "pop the top on your brain" and learn how to think more creatively as you confront life's trials and tribulations. Once you begin to discover how to generate incredible ideas, your true success will come from learning how to transform those ideas into reality. Brain Storm is your personal roadmap to a better understanding of creative thinking and the brainstorming process. With this book, as an individual or in a group setting, you can begin generating ideas with the power to change the world around you. Jason R. Rich will teach you the basics of how to produce many ideas, evaluate each of them, and pick the best one. You will learn directly from fascinating people who have already achieved incredible success as a direct result of their ability to think creatively. Within a short period of time, you too will be generating new ideas, building upon other people's ideas, using your brain to find creative solutions to problems and challenges, and coming up with ideas that will improve your personal, professional, and financial life. Book jacket.