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Loading... Le point de bascule : comment faire une grande différence avec de très…par Malcolm Gladwell
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C'est sûr ! Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre This book looks at potential catalysts for social change, using smoking, hush puppies and the New York crime drop as examples. While this book didn't provide the kind of evidence for the theories that (for example) 'Freakonomics' did the argument was fairly persuasive and fairly interesting, and ladwell is a particularly engaging writer. ( )A rare and genuinely eye-opening read about the phenomena of social epidemics and how fixing things with smaller, "Band-Aid" solutions sometimes is better and more efficient than more sweeping changes. Gladwell cites tons of sources and interviews, but is also a brainy writer in his own right, with a very lucid style. Using real-world examples of social epidemics, (Paul Revere's ride, the effects of "Sesame Street" and "Blue's Clues" on children, crime in New York) he demonstrates how information travels through people, media, groups, places, and contexts, and why some messages fail where others rally. Fresh insight not only for executives and educators, but also for people keen on changing the way they think about change. The Tipping Point is a fascinating read, not just because of its central idea - that events can occur due to very small, and perhaps seemingly insignificant changes - but also due to the sources and ideas Gladwell draws upon. Some of them were familiar to me such as suicide in Micronesia (from A-level sociology I think), and the Stanford Prison Experiment (from a pop psychology book and the excellent German film Das Experiment) but many were new. The management of Gore Associates plants, for example is used to illustrate the idea of 'transactive memory'. I think I found the individual ideas more thought-provoking than the book as a whole, particularly in relating them to my own, or anecdotal experience; depression and smoking, that people associate most with those in their geographic vicinity and generalisations about character traits. The main criticism I have of the book is that Gladwell refers to some of his key examples, such as Paul Revere, excessively. Perhaps this is just me being greedy for more examples of 'The Tipping Point' but I found the repetition of certain facts tiresome. Nevertheless an engaging and highly recommended read. Recommended by my husband, this book altered the way I look at trends, statistics and headlines. It would have been a nice companion piece in my statistics class in college in that you can always dig deeper and find out more correlation and causation. This read is also very entertaining as I have found almost all of Gladwell's writing to be. I would recommend this book to most anyone who likes to read and think. As a side note, I had the opportunity to see Gladwell speak at the Tate Lecture Series here in Dallas and he is a wonderful speaker as well (good writers do not always translate to good speakers) and would recommend seeking him out if he is coming to your area. Although mainly anecdotal and not research-based, the book puts ideas together adroitly around how ideas and products (and epidemics) take off. Now I can make millions with the next viral website/YouTube video/sock puppet aucune critique | ajouter une critique
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For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
(importé d'Amazon Tue, 05 Jan 2010 12:10:16 -0500)
La première série de tests est terminée. Venez sur le groupe Classement ouvert des étagères pour les détails [en anglais].
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