As an advertising major, I really enjoyed all of the marketing references in this book, although I do hope that maybe the world isn't quite so harsh.

This was a good book, but not great. It kept you going, but not something you're going to write home about.

The characters were interesting, but not captivating. I found I had no one to really root for, just someone to root against.

I had bigger expectations for this book, but it was still a good read. ( )

This book reveals a certain truth: the greatest stories ever told aren't written by journalists or Nobel prize winning novelists, they're told by advertising firms. They can get you to buy anything. ( )

The book was highly entertaining, and I'm currently watching the film; the verdict of out on which is better, but I'm currently hoping that the movie has the same tone as the book. ( )

This author is brilliant. His first name was Maxx for this one and Max for the next one and that about sums him up. He's whacky and so are his books. Scat is trying to make his mark in marketing. He meets up with a beautiful young woman also in marketing named 6. They beat the system. I hope Max or Maxx or even Maxxx writes his next one soon. ( )

3.5 rounded up

I had lots of fun reading this aloud with family. It's an over-the-top farce, similar in style and setting to Agent to the Stars, my favorite of John Scalzi's books.

The warning label they forgot to print on the back:

WARNING: this book is manic, which may exhaust some people. The main character experiences the world by way of tortured metaphor and coked up whimsy. When there isn't red haze clouding his vision, or white spots crowding around peering into his eyes to see if he's OK, his heart is jumping, leaping, dropping out of his mouth, sinking into his toes, and performing other Cirque du Soleil acrobatics. He stumbles through the book, clutching his heart, grabbing onto walls, shuttering his eyes lest he's blinded by legs, smitten by hair, and rendered speechless by eyebrows. It's a hell of a ride, but you should know what you're getting into. And what you're riding towards: an underdeveloped ending.

That said, it's full of laughs. ( )