Mila O'Reilley owns Wedding Fever, a bridal boutique in Serendipity Falls Mall. She sells more than dresses, she sells dreams along with the belief in happily-ever-after - a sentiment she personally doesn't share. Chase Carlton is a young news reporter from San Francisco with big ambitions and dreams of his own. They don't include interviewing the local residents about a love bug in their spring water, or discovering why there's such a frenzy to rush toward the altar in this small mountain town. Can a jaded bridal consultant and a cynical news reporter uncover the true mystery of Serendipity Falls without being swept away in the madness?