To commemorate Roots Canada's fortieth anniversary, Roots: Forty Years of Style celebrates the company's rich history and brings together a curated collection of the best and most visually arresting photographs from the Roots archive -- many of which have never been seen before. As one of Canada's most iconic brand, Roots has a history that runs deep into the heart of this country. Founded in 1973 by Michael Budman and Don Green, with a goal of translating their affinity for the Canadian wilderness and sport into a distinctive and unique aesthetic, Roots is now an internationally renowned company synonymous with excellent design, workmanship, and innovative store concepts. From their revolutionary Negative Heel Shoes to their Beaver Canoe sweatshirts, their celebrated Team Canada Olympic hats to their high-quality leather goods, groundbreaking interiors, and camp chic, the company has truly defined Canadian style. Roots: Forty Years of Style celebrates the company's rich heritage and brings together a curated collection of the best and most visually arresting photographs from the Roots archive -- many of which have never been seen before. Featuring an introduction by Michael Budman and Don Green, a foreword by famed fashion editor Suzanne Boyd, and an afterword by Academy Award-nominee Dan Aykroyd, this stunning stylebook takes us through Roots history and gives us a look into how this exceptional brand continues to be a global lifestyle leader.