A great data-driven look at the entertainment industry. Lots of good insight into a unique world. I definitely enjoyed it, but I did find it a bit long and a bit formal given the subject matter. All-in-all I would definitely read other works by this author.

Desde Leader Summaries recomendamos la lectura del libro Superventas, de Anita Elberse.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes, estrategia y modelos de negocio.
En el siguiente enlace tienes el resumen del libro Superventas, Por qué el futuro de la industria del entretenimiento pasa por asumir riesgos e intentar crear productos superventas: Superventas ( )

An enlightening look at how the entertainment industry works, and why everything seems so much the same. ( )

As someone who favors niche movies and TV, Anita Elberse's thesis that entertainment businesses need their blockbusters and superstars to thrive is a sobering reality. I mean, the math actually works in favor of the big risk taker. You just need the millions pull it off.

Economics has predicted this trend for a while and it's expected to scale. As globalization gains ground and the long tail (from Chris Anderson's book, The Long Tail) extends ever longer you can bet the base will only get fatter. ( )

"Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment" covers a fascinating aspect of our culture, but I don't know if I needed to go through a whole book about it. A great read for those in that business or really interested in it. ( )