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Chargement... Mid-Century Ads (édition 2015)par Jim Heimann (Directeur de publication), Steven Heller (Contributeur)
Information sur l'oeuvreMid-Century Ads: Advertising from the Mad Men Era par Jim Heimann (Editor)
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Beautiful photography and imagery capture the '50s and '60s, two decades in advertising. With anecdotes and essays to accompany the artwork, this book is worth owning (or if you're like me, checking it out multiple times from your local library). ( ) aucune critique | ajouter une critique
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. About the series Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe! Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)659.109045Technology Management and auxiliary services Advertising And Public Relations Advertising Biography And HistoryClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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