Personal evangelism is the foundation for all church growth. As the culture and landscape of America shifts, people are looking for spiritual answers to life's significant questions. However, in the increasingly crowded marketplace of spiritual ideas, people are looking to the church less and less. Will McRaney addresses this problem at the heart of the solution. If the Kingdom of God is to expand, individual Christians will have to learn to communicate their faith story in a way that is engaging, personal, and relevant to the listening culture today.