Google is now responsible for delivering 70% of UK searchers to websites, and guides 50% of all would-be online purchasers. Understanding how it works and how to make the most of it is therefore essential to anyone starting or building a web site, whether for business or as a hobby. 50 Ways to Make Google Love Your Web Site shows you the ways in which you can ensure that your web site stands out from the thousands of others already out there. In the first section of the book, Steve Johnston explains in simple, straightforward terms how Google actually works and how it approaches the issue of sifting the relevant from the irrelevant when searching through the eight billion pages of information its index contains. In the second section, he shows how you can improve the performance of your own web site in Google, giving specific and detailed instructions about the sort of priority issues you need to address. The result is a superbly practical and readable guide that will be invaluable to web designers, business people, and indeed anyone who wants or needs to use the internet on a regular basis.